The grand prize

How closely did you read this special issue of we? The more you remember, the easier it will be for you to answer these questions – and the more likely you will be to win a prize!

Winners randomly selected from all the correct entries will receive gift certificates for the shop. One winner will receive a certificate valued at €500, ten will receive certificates for €50, and 20 will receive certificates for €20. Simply send the correct answers (combinations of the letters a, b, and c) to ­ Subject: “Brand Prize Drawing.” Please send your entries by January 15, 2016. The winner will be notified in writing.

The winners will be selected at random. The judges’ decision is final.

1. One of the reasons underlying the ­development of the new brand was our large-scale survey. How many people answered the question: “What does thyssenkrupp stand for?”

a) 3
b) 6,000
c) 500

2. Thyssen and Krupp merged in which year?

a) 1999
b) 1976
c) 1811

3. Our new claim is:

a) working. yesterday. alone.
b) developing. today. divided.
c) engineering. tomorrow. together.

4. This revised design now provides our Group with a common identity. How many individual brands were there before?

a) More than 500
b) Less than 50
c) Approximately 180

5. Two Business Areas were involved in the ­construction of the new One World Trade ­Center. Which were they?

a) Elevator and Materials Services
b) Elevator and Components Technology
c) Steel Americas and Industrial Solutions

6. What is the first line of the brand promise?

a) We present ourselves to the customer
b) We help our customers to succeed
c) Our customers help us to succeed

7. thyssenkrupp’s new primary colors are

a) Magenta and green
b) Blue and white
c) Purple and brown

8. The term MULTI stands for

a) A juicer that spins counter-clockwise
b) A revolutionary cable-free elevator concept ­developed by thyssenkrupp Elevator Technology
c) “My Universal Language Translation Instrument”

9. I can find the latest information about thyssenkrupp online at


10. For years, the Industrial Solutions ­Business Area and thyssenkrupp Steel have worked together to

a) launch rockets
b) sail ships
c) move containers

11. The world’s most valuable brand is

a) Yamaha
c) Apple

12. Which sport does the Components Technology Business Area support?

a) Luge
b) Dressage
c) Archery